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Marketing Coordinator & Funnel Builder

Company: Kr Wolfe Inc.
Location: Janesville
Posted on: May 5, 2022

Job Description:

Watch the video here: https://youtu.be/FFxImjcthLk (Well be accepting applicants until April 27, 2022. Be sure to apply before then.) Are you a funnel nerd? Do you get a kick out of building conversion-optimized funnels that result in sales that help to change the world? Then you will want to keep reading! My name is Chandler Bolt, and I run an Online Education company called Self Publishing School. We help people write and publish a book that grows their impact, income, and business. We believe that books change lives and in leveraged impact (I talk about this in my TEDx talk here). We jump out of bed every day excited to change peoples lives through books. If youre reading this, youre interested in the Senior Funnel Architect & Automation Expert position at Self Publishing School (or maybe you know someone who would be a fit). This is a once in a lifetime opportunity for the right person. Youll have a front row seat (and major responsibility / autonomy) at one of the fastest growing companies in America (INC 5,000 the 2 years in a row). Your mission (should you choose to accept it): is to lead a team responsible for the development of all assets for internal house & alumni webinars, affiliate webinars, and evergreening webinars, tripwires, live and virtual events, low-ticket offers, and affiliate events to help grow Self Publishing Schools revenue as fast as possible, while also finding ways to optimize our current user experience journeys to result in more authors, more books, and more lives changed. Its a big job with a lot of responsibility. Keep reading if you have what it takes to get the job done Position Summary You MUST be: Ready to learn, be challenged, and grow a ton An analytical thinker who loves funnel building strategy, A/B testing, digging into the data to find the low-converting pathways, and making data-driven decisions that result in higher conversions Specifically, youll focus on 3 areas: Funnel systems strategy, design, and creation Digital marketing automation expertise to help us increase overall demand generation across all funnels for SPS and 5 other platform sites Systems thinking and helping us solve the problems causing the problems across our systems When the job is done correctly, our funnels are highly converting and we are able to implement new ideas and strategies across SPS without any bottlenecks on the funnel and systems deliverables. KPIs: Lead to Qapp % Event registrations, offer conversions, etc Revenue Generation on Tripwire and Low-Ticket Offers Funnel completion by deadline with 0 errors NOTE: This position is full-time and virtual. Meaning you can work from anywhere. The team here at SPS is located around the world, with the majority of us in North America. Preference for this position is someone working in the US or Canada. DISQUALIFIERS: Please DO NOT apply to this position if you: Have no interest in books (and using books to change peoples lives) Are intimidated by analytics, KPIs, and aggressive growth goals Get bored with the day-to-day implementation and execution Are afraid to roll up your sleeves alongside the team to get the job done Are not interested in data and data-driven decision making If none of these things can be said of you, then please continue reading... Requirements Requirements At Self Publishing School, we value work ethic, coachability, and past results youve delivered significantly more than your degree (or lack thereof), GPA, etc. Have you delivered results in a similar role in the past? If so, thats what were looking for. That being said, feel free to apply even if you dont tick the boxes below. Just be sure to mention that in your application + why we should consider you. Qualification: At Self Publishing School, we value work ethic, coachability, and past results youve delivered significantly more than your degree (or lack thereof), GPA, etc. Have you delivered results in a similar role in the past? If so, thats what were looking for. That being said, feel free to apply even if you dont tick the boxes below. Just be sure to mention that in your application + why we should consider you. Required: 3+ years working in an agency or hyper-growth digital marketing team Experience building high-converting automated marketing systems Ability to build out an entire strategy while consistently optimizing each step of the user experience journey Extensive experience with A/B testing/ Multivariate testing Minimum junior level direct response copy level skills (Senior preferred) A keen eye for quality control and an ability to spot tech breaks and glitches quickly Conversion-based design across all aspects of funnel strategy, design, and creation Experience with customer journey optimization from prospects first interaction to last Coordinating with Paid Channel Manager to Create/Edit funnels to scale quickly A zen-like attitude to tech breaks, and the ability to move forward with timely fixes with minimal disruption or emotional upset 2+ years of experience with the above-mentioned software is preferred, but willing to make exceptions for the right candidate with a proven portfolio. Attention to detail and the ability to identify data patterns within funnel conversion systems and user-experience journeys Preferred: Email strategist with the ability to help own promotional calendar and increase overall email conversion and demand generation 7+ years working in an agency or hyper-growth digital marketing team 2+ years of experience with the above-mentioned software is preferred, but willing to make exceptions for the right candidate with a proven portfolio. Extensive experience with ZenDesk, FB Business Manager, Google Adwords, and Kixie Desire to continue to grow through continuing training Benefits Yearly salary of $50,000 - $80,000; depending on qualification and experience. Also includes the following benefits: Top tier healthcare: your choice of high quality healthcare (for US-based full-time employees) Bi-weekly house cleaning: get your house cleaned every two weeks, on the company! : ) Work remotely: save $5k/year in commuting costs and 100+ hrs each year (aka. 2 extra weeks of time off) Ability to earn into a revenue-based compensation structure after 18-24 months of full-time employment exceeding KPIs Newly unveiled company 401K plan to help your plan and prepare for retirement Bi-annual team offsite retreats in really incredible locations! (i.e. We just got back from Cancun!) Access to the company training budget to expand your skills and become the absolute best version of yourself! ABOUT SELF-PUBLISHING SCHOOL: Click here to check out a video from our CEO Chandler Bolt to find out what its like to work at Self Publishing School. Self-Publishing School is an online education company that teaches people how to write, market & publish their first book in as little as 90 days. We provide people with more opportunities, confidence & income through publishing a book. Our program is by far the best on the market which is why we have one of the highest student success rates of any online training company. We genuinely care about the success of our students and provide a great avenue for them to be successful. Our company is driven by 2 unique viewpoints: Its not about the book. Its about what the book does for you. We believe that Books Change Lives and we believe in the power of Leveraged Impact (changing lives through books) In going through the process, our students learn a lot about themselves and conquer fears, challenges & limiting beliefs they never knew existed. Theyre also surprised by all of the opportunities that pop up once their book is out in the world. The purpose of our company is to disrupt the publishing industry and show people that self-publishing is not only an option, its the BEST option. The publishing industry is broken. Big publishers are antiquated and inefficient. They take advantage of the people doing the hard workthe authors. Our company exists to show people there is a better way a way that doesnt involve: using a publisher, wasting 2 years of your life, giving away all of your a way that doesnt involve: using a publisher, wasting 2 years of your life, giving away all of your creative liberties, giving away all of your book royalties, and relying on a publisher that doesnt do any marketing for your book. Click here to check out the explainer video of what we do at Self Publishing School. Click here to watch the TEDx talk from our founder (Chandler Bolt) and learn more about the WHY behind what we do. Self Publishing School made the INC 5000 in 2018 (#2,699) and in 2019 (#1,483) as one of the 5,000 fastest-growing private companies in the US. As we always say, the best is yet to come. Were excited to continue climbing & growing thanks to our incredible team & customers. About the team: There are currently 34 full-time, and several part-time team members at Self Publishing School working remotely from across the country and around the world. All team members are A players, with a love and passion and a drive to do great work and make the world a better place. You wont find grumbling, negative co-workers here. People at SPS are passionate and excited about what they do! About the culture: Here are the company core values. We call it The SPS Way: Honesty & Integrity Always Win Fail Fast, Fail Forward, Fail Often Hard Work & Continuous Improvement Everyone is Responsible for Facilitating Change Best Is The Standard Click here to watch videos from our founder Chandler Bolt explaining the company Core Values. Although the team is virtual at SPS, the culture is alive and welloften referenced as one of employees favorite parts about working here. 2-3 times a year the team meets in a unique city in the US (sometimes internationally) for a 3-5 day company retreatplanning the next quarter, connecting in person, having fun, and celebrating wins. The environment is very fast-paced, and high growth. The company is growing fast, meaning a high level of accountability, responsibility, and autonomy for everyone on the team. Were constantly investing in the training & growth of our team members through book clubs, courses, training, and live seminars. All employees are given $15,000+ worth of training and continued education upon being hired by the company. Since youre working remotely, you can say goodbye to the dreaded commute (meaning more time for family & fun). This isnt your average 9-5. Hours are somewhat flexible as long as you get your work done. That being said, due to the growth & pace of the company, its not uncommon to work 40-50+ hour weeks. Because of the companys growth & hiring needs, theres a huge opportunity for advancement and promotion if youre a fast learner. Overall, the culture of the company is high growth, fun, empowering, and motivating, with support from a world-class team of people who love what they do. In 2019, Self Publishing School was certified as a Great Place To Work by GreatPlaceToWork.com. Click here to watch a video from our CEO (Chandler Bolt) on how we build GREAT culture on our virtual team at SPS. ADDITIONAL INFORMATION: Here is our blog: www.self-publishingschool.com/blog Here is our main site: self-publishingschool.com Here are our other sites: SelfPublishing.com, theWriteLife.com, TheBookDesigner.com, MakeALivingWriting.com, FreelanceWritersDen.com Think you're a fit? Fill out the application below... (Well be accepting applicants until April 27th, 2022. Be sure to apply before then.) You must fill out the application below to be considered for the position. Resumes separate from this application will NOT be considered. Have further questions? Send us an email at: careers@self-publishingschool.comby Jobble

Keywords: Kr Wolfe Inc., Janesville , Marketing Coordinator & Funnel Builder, Advertising , Janesville, Wisconsin

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