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Category & Client Development Specialist- WI

Company: Spectrum Reach
Location: Janesville
Posted on: November 17, 2022

Job Description:

Spectrum Reach (www.spectrumreach.com) grows businesses of all sizes with custom, multiscreen advertising solutions, backed by the power of TV, data, innovation, community experts, and unforgettable creative.
JOB SUMMARYThe Specialist, Category and Client Development (S-CCD) supports our sales teams develop and execute multiscreen solutions. This position will support top client and category development initiatives. The S-CCD is responsible for contributing to a dedicated category-focused team. By cultivating relationships with sales and cross-functional team members, the S-CCD will help support business, category, and client needs. This key team member is integral in helping the sales team to maximize multiscreen solutions for Preferred Clients and Agencies.The S-CCD is also a strategic partner providing pre- and post-sale advanced advertising campaign support for our Preferred Clients and Agencies. This position plays a key role in translating customer advertising objectives into data driven and effective advanced advertising solutions. This position will monitor the advanced advertising campaigns to ensure the campaign elements are received and executed as intended. The S-CCD must be committed to staying ahead of marketing and advertising trends, including advanced advertising. The S-CCD will learn how to manage communications across multiple audiences and communicate clearly and effectively.
MAJOR DUTIES AND RESPONSIBILITIESThe successful candidate for this position will support the following team priorities:

  • Support development of strategies and solutions for top Clients.
  • Share and scale storytelling expertise within Client-facing deliverables and narratives
  • Support cross-functional teams that support development of category-specific strategies, solutions, and resources
  • Support sharing and scaling of multiscreen solutions
  • Provide post-campaign reporting and analysis for Preferred Clients and Agencies to the sales department as well as serve as a cross functional liaison; owning the relationship between sales and the fulfillment, finance and operations teams
  • Ensure accuracy and communicate with the ad operations and product management about optimization, resolve any concerns around campaign implementation, technology pacing and performance.Preferred Client SupportServes as a team member to help develop and inform:
    • Marketing and media strategy supporting focus categories
    • Category, media and competitive research needs for Preferred Clients and categories
    • Multiscreen media recommendations and solutions development for Clients
    • Campaign analysis and optimization needsStorytelling ExpertiseContributes work that supports:
      • Interpretation of data and information delivered to sales and other leadership.
      • Collaboration with cross-functional departments (marketing, MR&I, etc.) to gather data
      • Sharing how solutions are developed for key Clients so that that will propel growth across priority categories.Category Support
        • Help identify category-specific solutions developed across the Enterprise and support sharing of successful solutions.
        • Emphasize development of multiscreen solutions.Solution Development / Campaign Analysis & Reporting
          • Support development of media mix recommendations, with research.
          • Support development of post-campaign analysis, reporting, and recommendations. Sharing SkillsetsIdentify opportunities to share skillsets:
            • Identify and support opportunities to share skills
            • Participate in team meetings with peers/other Client Success Team leaders to identify and solve for knowledge gaps and opportunities. REQUIRED QUALIFICATIONS
              • Strong brand, product, multiscreen, and/or advertising sales marketing experience.
              • Knowledge of multiscreen and advanced advertising products.
              • Experience developing and executing successful multiscreen marketing programs.
              • Strong verbal, written, and interpersonal communications with overarching skill to translate data, information and research into powerful points of view-ability to craft and tell a compelling story.
              • Experience and knowledge of research databases, tools and applications, including (but not limited to) Nielsen, Scarborough, MRI, Kantar, BIA/Kelsey, eMarketer and comScore
              • Familiarity with and experience in advanced advertising; understanding of online campaign development, metrics and optimization strategies.
              • A minimum of a Bachelor's degree in Marketing, Business or a related field is preferred.

Keywords: Spectrum Reach, Janesville , Category & Client Development Specialist- WI, Other , Janesville, Wisconsin

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