Outbound Sales Representative
Company: Lamar Advertising Company
Location: Janesville
Posted on: July 31, 2022
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Job Description:
Are you a dynamic sales rep interested in helping local
businesses? If so, we'd love to have you join our sales team! We
need someone who truly appreciates the connection between marketing
and sales, someone who genuinely gets excited with each and every
sale - big or small. Our Lamar office in Janesville, Wisconsin is
now hiring a new Account Executive (salary + commission) to help us
bring innovative outdoor advertising campaigns to life for brands
in Madison, WI and the surrounding areas.
Company Overview:
Lamar Advertising is one of the largest outdoor advertising
companies in the world. Lamar offers advertisers a variety of
advertising formats, helping both local businesses and national
brands stand out from the competition. We live by the Golden Rule,
and we operate with honesty and integrity in every aspect of our
business. We are open with our employees, transparent with our
customers, and loyal to the communities in which we serve. We have
been in business over 100 years, and we have stayed true to our
mission and values. While Lamar is a large company, each office has
its own culture and family atmosphere, making employees feel
connected both locally and nationally.
Want to hear more about Lamar? Check out these videos:
* About Us
(https://www.youtube.com/watch?v=vmHW4RN3c14&feature=youtu.be)
* Our Relationships
(https://www.youtube.com/watch?v=NhCcbeOQ41w&list=PLmcQSWnPcXJ1YC-s8Sdhr9cXwwiAFWRqm&index=6)
* Giving Back Program (https://youtu.be/rXOE4vfn3Jk)
Benefits Overview:
We offer a competitive and comprehensive compensation & benefits
package for all full-time employees. Some of our benefit offerings
include, but are not limited to, multiple medical plan options,
dental and vision insurance, paid vacation/sick time, 401K plan,
and incentivized wellness programs.
Compensation Information:
First year earning potential for our newly hired Outside Sales
Representative is usually around $50,000 - $110,000 / year ,
dependent on experience and selling ability. We do not cap
commissions, so earning potential is unlimited in subsequent years
as you grow your book of business! We also provide monthly auto and
cell allowances for work-related expenses.
Position Purpose:
The purpose of the Sales Account Executive is to meet and exceed
sales objectives in the assigned territory by promoting and selling
outdoor advertising to qualified advertisers. An Account Executive
(AE) is expected to use professional sales techniques, build
relationships, and develop long term advertising relationships that
grow Lamar advertising sales.
Essential Functions and Responsibilities:
Major Activities
* Meet and exceed sales targets and monitor personal sales data and
reports
* Target businesses within assigned territory/account list and
visit each established Lamar client and our competitors' clients
within specified timeframe
* Identify potential growth areas, open new accounts and increase
Lamar's market share by selling all products - Posters, Bulletins
and Transit (where applicable).
* Become proficient in the use of Lamar computer tools to locate
Co-op prospects, follow-up on Hot Leads, prepare proposals, and
research
* Prepare written presentations, reports and proposals
* Become an active team member of Lamar and the advertising
community
* Develop presentation skills utilizing computer tools and present
to clients on a regular basis
* Maintain accounts receivable
* Continually develop new product knowledge and acquire better
selling skills
* Keep abreast of competition - particularly newspaper, radio, TV,
cable and online advertising
* Actively participate in sale meetings, regional meetings,
seminars and trade shows
Self-Organization
* Create and maintain daily, weekly, and monthly sales plans a
month in advance
* Maintain a professional sales appearance
* Use sales tools and complete daily planner/sales program after
each call and at the end of the day
* Maintain organized up to date records of clients and sales
activity
Time Management
* Minimize travel time and maximize time in the field with
clients
* Travel overnight when necessary
* Use the Lamar Sales Support Center and the Multi Market
Coordinators to sell multi Lamar markets
* Cluster your accounts to work them geographically and manage your
time effectively
Administrative
* Maintain client profiles and be prepared to submit daily
planners/call reports, sales plans, forecasts and expense reports
on a timely basis
* Follow-up on all client production orders and ensure campaigns
begin and end as the client requested. If any problems arise, AE
will communicate immediately with the client and manager to find a
solution
* Agree to check lights etc. on a regular basis when called
upon
* Operate within your expense budget
Knowledge, Skills, & Abilities Requirements:
* Ability to cold call businesses both over the phone and in
person
* Ability to make oral presentations to provide information or
explain policies and procedures
* Skill in speaking with persons of various social, cultural,
economic, and educational backgrounds
* Working knowledge of personal computers, including Microsoft
Office Suite
* Ability to adapt to new technology
* Ability to explain the outdoor advertising business to customers
and account executives from installation and product
standpoints
* Skill in writing grammatically correct routine business
correspondence
* Ability to perform effectively under fluctuating workloads
* Skill in selling or promoting outdoor advertisements
* Skill in establishing rapport and gaining the trust of others
* Ability to establish and maintain cooperative working
relationships
* Ability to meet a sales quota
* Working knowledge of general sales techniques
* Ability to be intrinsically motivated to succeed and withstand
rejection
* Skill in working independently and following through on
assignments with minimal direction
Education & Experience Requirements:
* Current and Valid Driver's License
* College Degree preferred
* Previous Outdoor Advertising sales experience preferred
* CRM experience preferred
Physical Demands & Work Environment:
* The primary work environment for this position is a combination
of an office environment and work in the field making sales calls
and servicing existing accounts.
* The physical demands for this position include light lifting,
seeing (with a focus on reading, color distinction, acuity, depth
perception, and peripheral vision), sitting less than 50% of the
time, standing, talking, turning, and walking.
* Nights spent away from home traveling are less than 10%.
Lamar is an EOE/AA: Minorities/Females/Disabled/Protected Veterans
or any other State or Federally protected characteristic
Disability Self-Identification: When applying for a job with Lamar,
you will be asked to voluntarily self-identify whether you have a
disability. Please take a moment to watch this video
(https://youtu.be/5P3RmgZvT3w) for clarification on why we're
asking for this information!
California Residents - Lamar collects personal information in the
ordinary course of considering job applicants. This information may
include, for example, name, address, phone number and other contact
information, employment history and reference contact information,
and any other information provided by an applicant to Lamar. By
submitting an application, you consent to the use or sharing of
this personal information solely for the purpose of consideration
for employment by Lamar. Lamar will not sell this information.
#Reg52ID
Equal Opportunity Employer/Protected Veterans/Individuals with
Disabilities
The contractor will not discharge or in any other manner
discriminate against employees or applicants because they have
inquired about, discussed, or disclosed their own pay or the pay of
another employee or applicant. However, employees who have access
to the compensation information of other employees or applicants as
a part of their essential job functions cannot disclose the pay of
other employees or applicants to individuals who do not otherwise
have access to compensation information, unless the disclosure is
(a) in response to a formal complaint or charge, (b) in furtherance
of an investigation, proceeding, hearing, or action, including an
investigation conducted by the employer, or (c) consistent with the
contractor's legal duty to furnish information. 41 CFR
60-1.35(c)
Keywords: Lamar Advertising Company, Janesville , Outbound Sales Representative, Sales , Janesville, Wisconsin
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