U.S. Sales Manager (Head of U.S. Sales)
Company: BISCO, Inc.
Location: Roselle
Posted on: March 17, 2026
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Job Description:
BISCO, Inc. is a privately owned manufacturer of
high-performance dental restorative materials used by dental
professionals worldwide. Since 1981, we have focused on adhesive
and composite technology, developing clinically driven products
supported by in-house research, manufacturing, and quality systems
at our ISO 13485-certified facility in Schaumburg, Illinois. For
more about us, please visit our website at . Our culture is guided
by three core values: Respectful - Professional. Humble.
Considerate. Positive - Friendly. Inclusive. Curious. Team Player -
Helpful. Cooperative. Flexible. We operate using EOS
(Entrepreneurial Operating System), providing clear priorities,
leadership alignment, and accountability across the company. The
Opportunity We are hiring a U.S. Sales Manager to lead our U.S.
sales organization. This is the senior leadership role responsible
for the U.S. sales strategy, team performance, and revenue and
profit growth in BISCO's direct-to-customer sales model. This role
emphasizes coaching, accountability, and disciplined execution of
the sales process. This position reports to the Vice President of
Sales & Marketing. What makes this role unique: Direct sales model.
BISCO sells direct from our Schaumburg headquarters rather than
through traditional dental distributors. Transformation in
progress. We have a motivated team with strong product knowledge.
We are building a stronger sales infrastructure, including a
defined sales process, coaching rhythms, and accountability
systems. You will champion the sales process (pipeline discipline,
coaching cadences, and management fundamentals) that turns a
capable team into a consistently high-performing organization.
Customer-focused selling philosophy. Our sales culture is grounded
in the principles of Endless Customers , focused on understanding
customer challenges and building long-term relationships. Key
Responsibilities Team Leadership and Accountability Direct two
Regional Sales Managers, Special Markets Manager, Sales Operations
Manager, and their teams Run weekly L10 meetings, individual
accountability sessions, and structured coaching rhythms Build a
coaching culture rooted in pre-call planning, post-call debriefing,
and role-playing Manage leading indicators and daily/weekly
behaviors, not just quarterly results Conduct quarterly
conversations and annual evaluations, including
right-person/right-seat assessments Identify sales training needs
and implement programs to support team growth and development Sales
Strategy and Operations Develop and execute U.S. sales strategy,
annual plans, and goals Oversee all U.S. sales activities Own and
continuously improve BISCO's U.S. Sales Process, including
customer-centric selling practices Monitor U.S. sales metrics daily
and weekly; identify and resolve issues proactively Oversee sales
forecasting and CRM utilization (HubSpot) for consistent pipeline
management Investigate and implement new sales channels, social
selling, and digital outreach Analyze and recommend promotions and
discounts based on effectiveness Customer, Market, and Company
Leadership Monitor industry trends and competitive landscape
Represent BISCO at key industry events Lead annual budgeting and
resource planning Oversee sales operations, including customer
service, trade shows, complaints, and returns Participate in
cross-functional company initiatives Qualifications Bachelor's
degree (MBA or equivalent experience preferred) 10 years of
progressive experience in sales and sales leadership, including at
least 5 years of experience managing sales professionals and
managers Proven track record building sales infrastructure
(processes, accountability systems, coaching frameworks) Experience
with consultative selling methodologies (Sandler experience a
strong plus) Dental industry experience preferred Leadership
Profile Embodies Respectful, Positive, and Team Player in
everything they do Inspires and motivates sales teams Finds
satisfaction in building a strong sales organization rather than
being the hero Leads through accountability, not just encouragement
Creates an environment of trust, where mistakes drive learning
Believes in and can coach to a defined sales process Manages
behaviors and activities, not just end-of-quarter numbers Develops
self-sufficient sellers by coaching, not rescuing Additional
Details Location: Schaumburg, IL (Hybrid: 1-2 days per week
optional work-from-home) Travel: Approximately 4 to 6 domestic
trips per year (3 to 5 days each) Supervises: 4 managers; 15 to 20
sales staff indirectly FLSA Status: Exempt Salary Range: $150-175K
base salary, commensurate with experience, plus year-end bonus
based on sales and profit growth Benefits: Medical, dental, and
vision insurance, HRA and FSA, short and long-term disability, life
insurance, pet insurance, generous PTO, 401(k) profit-sharing with
match, potential year-end bonuses. Note: After submitting an
application, candidates will be asked to complete a sales
leadership assessment as part of the hiring process. EOE No
agencies please Powered by JazzHR PI8425a20cec07-5072
Keywords: BISCO, Inc., Janesville , U.S. Sales Manager (Head of U.S. Sales), Sales , Roselle, Wisconsin
